The Company:Where Marketing Meets Style
Founded by Sebastian Mondragon, BarbersTake appreciates that barbers, barbershops and salons are more than just businesses; they’re communities where skill, style and craftsmanship are celebrated.
We understand the grooming and beauty industry, and have set out to create marketing solutions tailored specifically for professionals like you.
Who IsSebastian Mondragon?
Barber’s Take is an online marketing platform and publication led by Sebastian Mondragon, a former professional barber turned digital marketing strategist with a degree in communications and years of hands-on experience inside the grooming industry.
Sebastian specializes in developing marketing plans that attract qualified clients by enhancing visibility and fostering long-term audience engagement. Whether you are a solo barber trying to fill your chair, a shop owner working to scale a multi-chair operation, or a product brand needing guidance, his mission is to sustainably grow your business in a way only an insider can.
If you want to talk shop, about hair, marketing or both, you can find me on LinkedIn.
Sebastian’s Story:From Behind The Chair
My path into marketing did not start at a desk. It started in a barbershop.
I built my career as a professional barber. For years, my day was clippers, shears, conversations, and a steady rhythm of clients walking in with reference photos and walking out with something better. I learned the craft the way it is meant to be learned, by doing it, repeating it, and paying attention to what worked.
But somewhere along the way, I started paying attention to something else. The shops that stayed full. The ones that struggled. The barbers with strong reputations who somehow could not get found online, and the ones with average skills who showed up first on every search. The gap between craft and visibility was wide, and the industry was losing too many good barbers because of it.
That is what pulled me back to my degree in marketing and got me to learn the other side of the business: content, SEO, branding and how algorithms decide who gets seen.
Most marketing content written for the grooming industry is written by people who have never spent a day on the shop floor. You can tell. The business advice is generic, the haircut write-ups are wrong about details that matter, and the ideas treat a barbershop like it is interchangeable with a dentist’s office.
Why I FoundedBarber's Take
I’m passionate about barbering, and what really drives me is the moment a client realizes a haircut is not just about hair. It’s about how he wants to be seen, and how he sees himself.
That belief shaped how I thought about the industry as a whole. Most men do not get that kind of guidance outside the chair. Similarly, the business recommendations for barbers themselves are written by people who have never spent a day on the shop floor.
I founded Barber’s Take to close both gaps. On one side, we serve the barbers and shop owners who do this work for a living, with content and marketing strategies built by people who understand the industry from the inside. On the other, we serve the guys sitting in the chair with editorial pieces that help them discover trends, choose cuts that actually fit, and walk in with a reference photo that makes their barber’s job easier.
Teaming Upwith Gary
Building a real publication takes more than industry knowledge. It takes infrastructure, audience, and years of hard-earned experience navigating how publishers actually grow.
That is why I partnered with Gary Dekmezian. Gary has spent over a decade building authority sites in the men’s hair, style and grooming spaces. As an advisor, he brings the editorial backbone, SEO expertise, and intimate knowledge of the men’s grooming market, turning good content into digital assets barbers can rely on.
Learn more about him and the team.
Media Mentions:Credibility Creates Leadership
Barber’s Take has been featured in leading industry outlets and respected publications such as American Salon, WikiHow[1][2][3] and Luxuo, highlighting our commitment to helping barbers grow and market their services.
From expert insights to business tips, these features showcase our mission to support barbers at every stage of their journey.
We're Making BusinessesStronger. Contact us!
We will work with you to create compelling content that resonates with your audience while using SEO techniques to ensure your business ranks higher in search engines, making it easier for potential clients to find you.
Our approach is data-driven and results-oriented, ensuring that every campaign we run delivers measurable outcomes. Whether you’re a new barber or an established barbershop, we can help you achieve your business goals.
- Create Online Visibility
- Increase Bookings
- Drive Engagement
- Build Your Brand
- Grow Your Clientele