We Are CommittedTo Your Success
Every team member brings creativity, technical skill and industry knowledge to the table. We know that each barbershop has its own story, and we’re here to help you tell yours in a way that resonates with your community and drives real results.
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Gary Dekmezian:Publisher & Digital Marketer
Gary is a seasoned professional who specializes in building high-traffic websites in the men’s hair, style and grooming space. He believes that successful publications must focus on educating and engaging readers through relevant, insightful content that builds trust and confers expertise. To build his knowledge base, he spent several years researching haircut styles, visiting barbershops and becoming an expert on the latest trends, barber tools and styling products. He is currently in the process of developing his own men’s hair products brand, Relentless.
He attributes any success to a passion for creating the best resource in any industry by approaching industry veterans, asking questions and developing a comprehensive knowledge base. For online marketing campaigns, he recommends a balanced approach prioritizing long-term branding and a poised monetization model that does not compromise the user experience.
Connect with him on LinkedIn or his personal website.
James Goodman:Retired Licensed Barber
James is a professional licensed barber and men’s grooming expert with more than two decades of hands-on experience behind the chair. As the owner and editor of Men’s Hairstyles Today, he brings a practical barber’s perspective to haircut trends, styling advice, grooming products and the techniques that actually work in real barbershop settings.
He also contributes to American Salon, where he covers emerging men’s haircut trends and the methods shaping modern barbering. For Barber’s Take, James offers experienced insight on men’s hairstyle guides and grooming/styling product recommendations, ensuring the advice here is clear, accurate and grounded in real-world experience.
Learn more about his story or connect with him on LinkedIn and his personal website, Barber Goodman.
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Sebastian Mondragon:Barber & Online Marketing Strategist
As a professional barber, Sebastian believes that the art of barbering goes beyond just cutting hair – it’s about creating a unique experience. Over the years, he’s worked with countless clients, helping them look and feel their best. However, his curiosity and ambition didn’t stop there. With a college degree in communication, he transitioned into online marketing, combining his passion for the grooming industry with his education in digital strategy.
Today, he specializes in supporting barbershops, salons and beauty brands to elevate their online presence, attract new clients, and build lasting relationships with their audience. By merging traditional barbering knowledge with innovative marketing techniques, he brings a fresh perspective to the table – one that understands the needs of both sides.
Eric Garibay:Professional Barber
Eric is an experienced professional barber who prides himself on providing great haircuts and excellent service every time. He can be found at BLVD Barbershop in Anaheim, CA and is currently Gary’s favorite barber in Orange County.
He’s easy to communicate with, takes the time to understand what you want and consistently delivers.
As a practitioner, the team will ask Eric about his experience and opinion when researching trends and products. He is an invaluable resource with useful and unique insights.
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